was founded 25 years ago by DR. Kathy S. ten Broeke-Knell, who is an experienced
teacher, professor, trainer, coach and scientist in the field of communications.
After graduating in languages and mathematics, she went to the University of
Amsterdam, where she obtained a Doctoral Degree in Linguistics, Italian, and
some Post Doctoral Degrees in psycho linguistics, pedagogy and didactic;
argumentation techniques; psychology; mass communications and business
She speaks a
few languages: fluent in Dutch, English, German, Italian and has basic knowledge
of French and Spanish (a bit 'rusty' as she will call it). Kathy wrote and
published several studies on communication and argumentation techniques; history
reports; speeches; songs (6 of them turned 'gold'); documentaries and television
After founding Inside Out she became a dedicated trainer and
coach of many grateful international participants of the various courses she
created. Her ability of motivating and stimulating has helped many to improve
their skills and career opportunities. She teaches and trains using her
no-nonsense direct approach, which she calls the Dutch touch.
USA’s headquarters (formerly known as Inside Out bv) were based in the
Netherlands for about 20 years, but moved to the USA a few years ago after Kathy
and her American husband decided to live permanently in the USA. With an office
in Fairburn, Georgia and Carlsbad, California, Inside Out USA is now helping out
many American companies to get that global perspective on business
specialists share the same philosophy: mutual respect through understanding
international business and social communication. With this small group of
motivated and specialized free lancers Inside Out USA, offers companies
worldwide its special “toolboxes” from which participants can take whatever tool
they need, to get the specific “job” done, the proper and successful way.
the many internal publications, Inside Out USA´s CEO wrote a book about Business
and Social Etiquette in which she gives many great advices and tips on ´how to
do business in Western Europe the proper way.
the etiquette information doesn’t only apply to Western Europe, but in fact is
acknowledged and used in practically the whole Western World. However, the
typical mannerisms and customs of 17 West European Countries are specified in
this latest publication: West European Business
and Social Etiquette.
order the book through Inside Out USA,
just send us an
and we will
mail you the details of payment and the book. In a bookstore the book will cost
you $47.50, but if you go through us you will only pay $ 35.00 excl. shipping.
This is an astonishing instructive book that guides readers
toward “doing business successfully.” This book describes business and
social etiquette of 17 West European countries: Iceland, Norway, Sweden,
Finland, Denmark, great Britain, Ireland, the Netherlands, Belgium,
Luxembourg, Germany, Austria, Switzerland, France, Italy, Spain and
may cause very uncomfortable situations, missed opportunities or even
embarrassment. To avoid all of that while doing business in Western Europe, some
useful guidelines will tell you how to behave the “proper” way according to the
local or national etiquette of the places by country and even by region in
Western Europe, but there are general guidelines that can help make you feel
more at ease while doing business or when socializing.
treat people with respect and you behave in a correct way, you create a pleasant
atmosphere whether it concerns a business environment or a social one. That is
what it is all about: respect the people around you and try to adjust
as much as possible when you are a guest in another country. However, always
expect the unexpected.
book you’ll find guidelines regarding major topics in business from the first
meeting until the deal is closed and everything in between. Apart from the
pages of each country, the book provides you with some general
information about the country, headlines of its history and its business
profile. In addition to that you find humoristic anecdotes describing
experiences in specific countries of how things can go totally wrong
(unintentionally). It also gives you practical tips that might help you meet the
needs of your business counterpart.
useful checklists on specific business situations, such as preparing
presentations, agendas and pointers on how to tackle specific behavior will
guide you along the way toward doing business successfully. The funny anecdotes
about some embarrassing situations might even put a smile on your face.